Why Even Small Franchises, Like The Muppets, Matter.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      WALT Disney Co.
    • Subject Terms:
      MUPPETS, The (Film); MUPPETS Most Wanted (Film)
    • Abstract:
      The article discusses the 2011 American musical comedy film "The Muppets" which earned only $165 million at the global box office and ranked 34th in the highest-grossing film in the U.S. It notes the 2014 version of the film "Muppets Most Wanted" which is expected to rank second with $25 million. It mentions that the sequel is owned by mass media company Walt Disney Co. which sharply focused on building billion-dollar franchises including the Marvel and Star Wars.