80 Million Customers With No Place To Go.

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    • Abstract:
      Discusses the over-30 prerecorded music market demographic. Failure of marketers to target this customer demographic in favor of younger consumers; Growth of purchases by this market segment; Their purchasing power; Popularity of the such albums as the self-titled 'Buena Vista Social Club' and the 'O Brother, Where Art Thou?' soundtrack; Musical styles favored by this segment.