New game plan.

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  • Author(s): Jensen, Jeff
  • Source:
    Advertising Age. 3/11/1996, Vol. 67 Issue 11, p21. 2p. 6 Color Photographs.
  • Subject Terms:
    *MARKETING
  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      MAJOR League Soccer (Organization) 883077141
    • Abstract:
      Reports that Major League Soccer (MLS) has created a marketing program that could provide the sport with financial stability and promotional support. Sponsors signed by MLS, including AT&T and Anheuser-Busch; Ability of individual teams to sign their own local television and radio deals; Other aspects of the enterprise.