The Power of Weak Studies: Why the Synthesis of a Research Paper Matters.

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    • Abstract:
      The article presents an abstract of a study that examine the relevance of the synthesis of a behavioral research paper by Blakeley B. McShane and Ulf Bockenholt, presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013.