How Incidental Affect Alters Subsequent Judgments: Insights From Behavioral, fMRI, and Psychophysiology Studies.

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    • Abstract:
      The article presents an abstract of a study that examined the impact of incidental affect on behavioral measures and neural representation of experienced value by Hilke Plassmann and colleagues, presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013.