ADVERTISING FOR ALL BY THE YEAR 2000: PUBLIC HEALTH IMPLICATIONS FOR LESS DEVELOPED COUNTRIES.

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    • Subject Terms:
      ADVERTISING; PUBLIC health; CONSUMER goods; ECONOMIC development; DEVELOPING countries
    • Abstract:
      The article discusses the impact of advertising on public health in less developed countries (LDC) for the year 2000. These countries are into a problematic situation, maintaining a high fatality and morbidity rate. Due to foreign debt obligations, health issues allotment is affected. Moreover, industrialized countries have advertising controversies concerning the sale of affordable mass-produced consumer products.