Social media : how to engage, share, and connect / Regina Luttrell.

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  • Additional Information
    • Publication Information:
      Third edition.
    • Abstract:
      Subject: Updated to reflect the latest technological innovation and challenges, this book will help readers understand and successfully use today’ s social media tools.
    • Content Notes:
      The four quadrants of public relations -- The evolution of social media -- Status: "It's Complicated" -- The road map to success: developming a social media plan -- Contemporary media relations -- Content creation and curation -- Social networks -- Visual content on the social sphere -- "Sticky" social media -- Measuring social media's impact and value -- Social media ethics -- Crisis management on the social sphere -- Rules of engagement -- The future of PR and social media.
    • Notes:
      Includes bibliographical references and index.
      1 3 5 14
    • ISBN:
      9781538110799
      1538110792
      9781538110782
      1538110784
    • Accession Number:
      2018008430
    • Accession Number:
      1025410389
    • Accession Number:
      ccp.1071750