Stopwatch marketing : take charge of the time when your customer decides to buy / John Rosen, AnnaMaria Turano.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
View Catalog Place Hold Read More Add to Saved list
Share on Goodreads
  • Additional Information
    • Content Notes:
      The problem -- The solution -- Impatient shopping -- Recreational shopping -- Reluctant shopping -- Painstaking shopping -- Discovery : identifying your selling quadrant -- Web analytics : timing your stopwatch -- Distribution : allocating your marketing resources -- Activation : creating, refining, and executing your stopwatch strategy.
    • Notes:
      Includes bibliographical references (p. [233]-236) and index.
      1
    • ISBN:
      9781591841944 :
      1591841941
    • Accession Number:
      2007032625
    • Accession Number:
      164802830
    • Accession Number:
      ccp.431288