Tobacco Use in Top-Grossing Movies - United States, 2010-2018.

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  • Author(s): Tynan MA; Polansky JR; Driscoll D; Garcia C; Glantz SA
  • Source:
    MMWR. Morbidity and mortality weekly report [MMWR Morb Mortal Wkly Rep] 2019 Nov 01; Vol. 68 (43), pp. 974-978. Date of Electronic Publication: 2019 Nov 01.
  • Publication Type:
    Journal Article
  • Language:
    English
  • Additional Information
    • Source:
      Publisher: U.S. Centers for Disease Control Country of Publication: United States NLM ID: 7802429 Publication Model: Electronic Cited Medium: Internet ISSN: 1545-861X (Electronic) Linking ISSN: 01492195 NLM ISO Abbreviation: MMWR Morb Mortal Wkly Rep Subsets: MEDLINE
    • Publication Information:
      Publication: Atlanta, GA : U.S. Centers for Disease Control
      Original Publication: [Atlanta] U. S. Dept. of Health, Education, and Welfare, Public Health Service, Center for Disease Control.
    • Subject Terms:
    • Abstract:
      The Surgeon General has concluded that there is a causal relationship between depictions of smoking in movies and initiation of smoking among young persons (1). Youths heavily exposed to onscreen smoking imagery are more likely to begin smoking than are those with minimal exposure (1,2). To assess tobacco-use imagery in top-grossing youth-rated movies (General Audiences [G], Parental Guidance [PG], and Parents Strongly Cautioned [PG-13]),* 2010-2018 data from the Breathe California Sacramento Region and University of California-San Francisco's Onscreen Tobacco Database were analyzed. The percentage of all top-grossing movies with tobacco incidents remained stable from 2010 (45%) to 2018 (46%), including youth-rated movies (31% both years). However, total tobacco incidents increased 57% from 2010 to 2018, with a 120% increase in PG-13 movies. Tobacco incidents in PG-13 fictional movies declined 57% from 511 in 2010 to an all-time low of 221 in 2018. Although the number of PG-13 fictional movies with tobacco incidents declined 40% during 2010-2018, the number of PG-13 biographical dramas with tobacco incidents increased 233%. In 2018, biographical dramas accounted for most tobacco incidents, including 82% of incidents in PG-13 movies; 73% of characters who used tobacco in these biographical dramas were fictional. Continued efforts could help reduce tobacco incidents in top-grossing movies, particularly in PG-13 biographical dramas, to help prevent youth smoking initiation.
      Competing Interests: All authors have completed and submitted the International Committee of Medical Journal Editors form for disclosure of potential conflicts of interest. Jonathan Polansky, Danielle Driscoll, Claire Garcia, and Stanton Glantz report grants from Truth Initiative during the conduct of the study. Stanton Glantz also receives funding from the National Institutes of Health. No other potential conflicts of interest were disclosed.
    • References:
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      MMWR Morb Mortal Wkly Rep. 2010 Aug 20;59(32):1014-7. (PMID: 20724967)
      MMWR Morb Mortal Wkly Rep. 2017 Jul 07;66(26):681-686. (PMID: 28683057)
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      Pediatrics. 2012 Aug;130(2):228-36. (PMID: 22778305)
    • Publication Date:
      Date Created: 20191101 Date Completed: 20191104 Latest Revision: 20200108
    • Publication Date:
      20240104
    • Accession Number:
      PMC6822812
    • Accession Number:
      10.15585/mmwr.mm6843a4
    • Accession Number:
      31671080