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The Danish RESPEKT Campaign: Impact of a National Mass Media Campaign Aiming to Increase Treatment Seeking for Alcohol Use Disorders.
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- Author(s): Wallhed Finn S;Wallhed Finn S;Wallhed Finn S; Mejldal A; Mejldal A; Baskaran R; Baskaran R; Baskaran R; Søgaard Nielsen A; Søgaard Nielsen A; Søgaard Nielsen A
- Source:
Substance use & misuse [Subst Use Misuse] 2022; Vol. 57 (7), pp. 1082-1096. Date of Electronic Publication: 2022 Apr 15.- Publication Type:
Journal Article; Research Support, Non-U.S. Gov't- Language:
English - Source:
- Additional Information
- Source: Publisher: Informa Healthcare Country of Publication: England NLM ID: 9602153 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1532-2491 (Electronic) Linking ISSN: 10826084 NLM ISO Abbreviation: Subst Use Misuse Subsets: MEDLINE
- Publication Information: Publication: London : Informa Healthcare
Original Publication: Monticello, NY : Dekker, 1996- - Subject Terms:
- Abstract: Background: A minority of all with alcohol use disorders seek treatment. In Denmark, a media campaign, "RESPEKT," has been broadcast nationwide since 2015. The campaign is unique from an international perspective and aims to increase treatment-seeking. Similar interventions have, up until now, not been scientifically evaluated. Aim: To investigate campaign awareness, understanding, attitudes, and information-seeking pre- and post the campaign period. Also, associations to demographic factors and year of campaign will be investigated. Method: Study design: Repeated cross-sectional study Participants: Adults aged 30-70 years, in total n = 9169. Data: Pre- and post the campaign period between 2017 and 2020, an online questionnaire was administered by a market research company. The questionnaire covered demographic data, campaign awareness, understanding, attitudes, and information-seeking about treatment for alcohol use disorders. In addition, complete-case logistic regression was performed to model dichotomous outcomes, and odds ratios were calculated. Results: Campaign awareness varied between 8 and 40% over the different years. Understanding of the main message was high and received higher endorsements over the study period. A majority expressed positive attitudes toward the campaign and support for the main message regarding free treatment. However, very few self-reported seeking information about AUD treatment. Female sex was associated with higher awareness of the campaign, higher understanding and more positive attitudes toward the campaign. Conclusion: The campaign evoked positive attitudes and had an impact on increasing knowledge and changing attitudes. However, no effect on self-reported information seeking about treatment was found.
- Contributed Indexing: Keywords: Alcohol use disorders; Denmark; mass media; treatment; treatment seeking
- Publication Date: Date Created: 20220415 Date Completed: 20220503 Latest Revision: 20220729
- Publication Date: 20240105
- Accession Number: 10.1080/10826084.2022.2063897
- Accession Number: 35422189
- Source:
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