Examining the Power of Personalized Print in the Higher Education Market.

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  • Source:
    Seybold Report: Analyzing Publishing Technologies. 12/24/2018, Vol. 18 Issue 24, p2-10. 9p.
  • Additional Information
    • Subject Terms:
      HIGHER education; DIGITAL printing; GRAPHIC arts; ELLUCIAN (Company); INDUSTRIAL surveys
    • Abstract:
      The article discusses the study by higher education data management and planning services provider Ellucian on personalized print in the higher education market worldwide. The study involved surveys of students, alumni, and administrators which revealed that personalization remains a powerful tool and that there are many business opportunities for graphic arts professionals. Several charts depicting the survey's results are also presented.