Digital Print: the Most Exciting Design Tool Ever.

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  • Author(s): Vaissman, Hadar Peled
  • Source:
    Seybold Report: Analyzing Publishing Technologies. 8/24/2020, Vol. 20 Issue 16, p5-7. 3p.
  • Additional Information
    • Subject Terms:
    • Abstract:
      The article informs about digital print, as the most exciting design tool, and customers to achieve huge marketing success by offering them such design tools. Topics include sustainability also became an issue and altogether, mass production and traditional advertising were not cutting; and marketing departments and advertising agencies started developing more targeted campaigns with activation tactics to reach and appeal to these new consumers.