LOOKING AT THE FUTURE, VIRTUALLY.

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    • Subject Terms:
      MIXED reality; MOTION picture studios; CORPORATE vice-presidents; GAMES
    • Abstract:
      The article discusses the future of the broadcasting industry, particularly the possible shift to virtual production in television programs. According to software developer Nvidia's Jamie Allan, virtual technologies have already been used in the broadcasting sector. Also cited are the technologies used in production like virtual reality (VR), augmented reality (AR), mixed reality (MR) and extended reality (XR).