BRANDS THAT MATTER.

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  • Author(s): Beer, Jeff
  • Source:
    Fast Company. Nov2021, Issue 247, p74-82. 9p. 6 Cartoon or Caricatures.
  • Additional Information
    • Subject Terms:
      FERMENTED foods; NON-alcoholic beer; BASKETBALL; CORPORATE websites; CAPTIVE insurance companies; NATIONAL school lunch program
    • Abstract:
      When Provisions, the iconic outdoor apparel company's food spin-off, launched Long Root Pale Ale beer, in 2016, it wasn't trying to create the next Budweiser. COVID-19 led to greater food insecurity worldwide, and in response, more major corporations accelerated climate initiatives, particularly regenerative farming techniques, to fortify fragile food systems. Patagonia Provisions and McDonald's could not be more different as companies and brands. [Extracted from the article]
    • Abstract:
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