CRACKING THE CABLE AD MARKET.

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  • Author(s): Daily, Geoff
  • Source:
    EventDV. Aug2006, Vol. 19 Issue 8, p12-17. 6p.
  • Additional Information
    • Subject Terms:
      TELEVISION advertising; CABLE television; VIDEO production & direction; VIDEO recording; MARKETING; COMMERCIAL art
    • Abstract:
      The article provides information on cable advertising market. Compared to traditional event videography fare, television commercial production involves a different way of thinking about a project and what the expectations of clients are. Eugene DiFrancisco of Eugene-Works said that in the business of doing commercials, producers need to sell themselves to the clients and convince that they can sell their product. INSETS: seeing eye to eye;Work Smarter, Not Harder;local celebrity.