with a little help from my friends. (cover story)

INTERNET marketing; INTERNET advertising; MARKET positioning; MARKETING strategy; BRAND image; BRAND identification; ELECTRONIC commerce; COMMERCIAL products; CORPORATE image

The article discusses the importance of creating Internet content for branded sites to produce original advertisements, amateur distribution and professionally produced spots online and blogging on the products endorsed. The user-generated Internet content is common as a marketing tool that allows all manners of personal and corporate content to be shared in a user-friendly approach. In which the Internet allows companies to tap the passion, creativity and distribution muscle of their customers that gives opportunity for some of the most famous brands and comprehensive marketers to rush into the Internet marketing strategies. INSET: Beware of Blogs.