The Modernized Gretchen: Transformations of the ‘New Woman’ in the late Weimar Republic*.

The ‘New Woman’ was an important part of the culture and society of Weimar Germany, both as a discursive figure and as social reality. However, the interdependencies between these two aspects—the ‘New Woman’ as a media phenomenon and as a lived reality—have not yet been investigated in depth. Using the example of the tabloid newspaper Tempo (1928–1933) and its interaction with its readership, this article sheds light on the ways in which Germans reconciled the ‘New Woman’ ideal with their own experiences at the end of the Weimar Republic. Most importantly, it shows the struggle of many readers to accommodate new ideas about ‘modern’ relationships between men and women at a time when traditional morals persisted in a rapidly deteriorating economic climate.A number of scholars have pointed to a change in the media-driven construction of images of femininity in the late 1920s, with the modern, independent ‘New Woman’ making way for a more conservative ideal of motherhood and devotion. This article argues that this shift in the discourse on femininity did not reflect a change in the self-definition of German women. Rather, the interaction of Tempo’s female and male readers with the paper suggests that they tried to accommodate new concepts of modern femininity with persisting traditional ideas about women’s role in society, arriving at a hybrid type of ‘moderately modern’ womanhood. Thus, only the image of the ‘New Woman’ constructed in the media changed at the end of the 1920s, while the self-definition of German women remained relatively stable—even beyond 1933. [ABSTRACT FROM PUBLISHER]

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