Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Publication Year:
      2014
    • Subject Terms:
    • NAICS/Industry Codes:
      NAICS/Industry Codes 926130 Regulation and Administration of Communications, Electric, Gas, and Other Utilities
    • Abstract:
      The article offers information on the need for the development of a legal regulatory framework to addresses the increased use of embedded advertising in creative content targeted to children in the U.S. It examines the efforts of the U.S. Federal Communications Commission regarding advertising to children, product integration in mass media such as children's television programs and video games, and the impact of embedded advertising on children's health.
    • ISSN:
      00027766
    • Accession Number:
      102179106
  • Citations
    • ABNT:
      REID, R. C. Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach. American Business Law Journal, [s. l.], v. 51, n. 4, p. 721, 2014. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=102179106. Acesso em: 30 set. 2020.
    • AMA:
      Reid RC. Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach. American Business Law Journal. 2014;51(4):721. Accessed September 30, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=102179106
    • APA:
      Reid, R. C. (2014). Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach. American Business Law Journal, 51(4), 721.
    • Chicago/Turabian: Author-Date:
      Reid, Rita‐Marie Cain. 2014. “Embedded Advertising to Children: A Tactic That Requires a New Regulatory Approach.” American Business Law Journal 51 (4): 721. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=102179106.
    • Harvard:
      Reid, R. C. (2014) ‘Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach’, American Business Law Journal, 51(4), p. 721. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=102179106 (Accessed: 30 September 2020).
    • Harvard: Australian:
      Reid, RC 2014, ‘Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach’, American Business Law Journal, vol. 51, no. 4, p. 721, viewed 30 September 2020, .
    • MLA:
      Reid, Rita‐Marie Cain. “Embedded Advertising to Children: A Tactic That Requires a New Regulatory Approach.” American Business Law Journal, vol. 51, no. 4, Winter 2014, p. 721. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=102179106.
    • Chicago/Turabian: Humanities:
      Reid, Rita‐Marie Cain. “Embedded Advertising to Children: A Tactic That Requires a New Regulatory Approach.” American Business Law Journal 51, no. 4 (Winter 2014): 721. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=102179106.
    • Vancouver/ICMJE:
      Reid RC. Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach. American Business Law Journal [Internet]. 2014 Winter [cited 2020 Sep 30];51(4):721. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edb&AN=102179106