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Indigenes' Responses to Immigrants' Consumer Acculturation: A Relational Configuration Analysis.
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- Author(s): LUEDICKE, MARIUS K.
- Source:
Journal of Consumer Research; Jun2015, Vol. 42 Issue 1, p109-129, 21p, 1 Chart- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: Consumer research commonly conceptualizes consumer acculturation as a project that immigrants pursue when adjusting their consumer identities and practices to unfamiliar sociocultural environments. This article broadens this prevailing view by conceptualizing consumer acculturation as a relational, interactive adaptation process that involves not only immigrant consumption practices but also indigenes who interpret and adjust to these practices, thereby shaping the paths of possibility for mutual adaptation. Based on a Fiskenian relational configuration analysis, the study shows how indigenes in a rural European town interpret certain immigrant consumption practices as manifestations of a gradual sell-out of the indigenous community, a crumbling of their authority, a violation of equality rules, and of indigenes being torn between contradictory micro- and macro-social morals. The article contributes a broader conceptualization of consumer acculturation, highlights four sources of ethnic group conflict in a consumer acculturation context, and demonstrates the epistemic value of Fiskenian relational configuration analysis for consumer culture theory. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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