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Lululemon taps data intelligence to amplify customer experience, relationship.
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- Author(s): Mottl, Judy
- Source:
RetailCustomerExperience.com; 1/20/2017, p1-1, 1p, 2 Color Photographs
- Subject Terms:
- Additional Information
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- Abstract:
The article focuses on athletic apparel retailer Lululemon. Topics discussed include the use of data intelligence as digital business strategy, views of the company's executive vice president (EVP) Miguel Almeida on human relationship and creation of authentic engagement for helping customers and increasing business growth.
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