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MOVIES, MASS CONSUMERS, AND CRITICS: ECONOMICS AND POLITICS OF A TWO-SIDED MARKET.
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- Author(s): Goff, Brian; Wilson, Dennis; Zimmer, David
- Source:
Contemporary Economic Policy; Apr2017, Vol. 35 Issue 2, p269-277, 9p- Subject Terms:
- Source:
- Additional Information
- Abstract: Most analyses of the film market treat it as a single entity where producers make films based on average consumer interest while critics serve as forecasters or signalers of film quality to these consumers. We describe the film market as two-sided-a mass market (average consumer) side and a high quality/artistic (cineaste) side-that each influence film maker production decisions and critical reviews as critics balance the preferences of mass market consumers and their own more artistic inclination. Using 1,824 films released during 2000-2014, we examine determinants of box office revenues and critical reviews, while addressing the overlap between them. Our results indicate that consumers and critics respond differently not only to film rating but also to film budgets, story sources, genre, and political content. We then use the dichotomy between average and high quality, artistic film consumers as a basis for understanding the normative views of the film markets relative to other two-sided markets as well as the political economy of film regulation. ( JEL C30, D10, Z11) [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Contemporary Economic Policy is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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