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The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions.
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- Author(s): MAY, FRANK
- Source:
Journal of Consumer Research; Aug2017, Vol. 44 Issue 2, p313-331, 19p, 1 Chart, 8 Graphs- Subject Terms:
- Source:
- Additional Information
- Abstract: This research examines how future event markers influence intertemporal choice, and it demonstrates across five studies that the number of salient events between a smaller-sooner and larger-later option impacts patience. The direction of the effect depends on whether the individual relies on emotion versus reason to make decisions. For those who rely on emotion, additional events increase patience. Conversely, for individuals who rely on reason, additional events decrease patience. These effects are driven by perceptions of time, as events contract perceptions of time for emotional decision makers but expand perceptions of time for rational decision makers. Implications arise for intertemporal choice, time perception, and emotional versus rational decision making. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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