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RETHINKING CROWDSOURCING.
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- Source:
Harvard Business Review; Nov/Dec2017, Vol. 95 Issue 6, p20-22, 3p, 1 Black and White Photograph
- Subject Terms:
- Additional Information
- Abstract:
The article discusses social bias and the attitudes of consumers in relation to business-based crowdsourcing innovation initiatives, and it mentions companies should be aware of the hazards that are associated with consumer voting and business-consumer relations as of 2017. Suggestions for business-related changes and new products are addressed, along with research regarding the predictive value of consumer voting and information about brainstorming and business expertise. INSET: "YOU CAN'T RELY JUST ON WHAT'S POPULAR WITH THE CROWD".
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