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Reframing Japanese animation's success in the late 1970s: UFO Robo Grendizer at the origin of the first anime boom in Italy and France.
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- Author(s): Pellitteri, Marco
- Source:
Journal of Italian Cinema & Media Studies; Jan2019, Vol. 7 Issue 1, p3-33, 31p- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: In most contributions on the history of Japanese animation overseas, the main focus is on the success of the series or movies; on fans and their practices; on piracy; etc. At times, however, researchers ought to use different frameworks. It is here that the analysis of creative industries can step in. Here a concrete case is reconstructed. In 1978, the animated series UFO Robo Grendizer (1975–77, Tōei Dōga) was broadcast in Italy and France. Its success led to a great amount of merchandising, media coverage and a public debate. Its impact paved the way for hundreds more anime series. The article discusses the role of the traders involved in the transactions between Tōei Dōga and European producers. It will be demonstrated how a few intuitional individuals took their chances in a, back then, growing and competitive television market, and placed a show that ignited a cultural and commercial boom. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Italian Cinema & Media Studies is the property of Intellect Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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