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West Ashley Library
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St. Paul's/Hollywood Library
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Mt. Pleasant Library
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Wando Mount Pleasant Library
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Otranto Road Library
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Семантичната дивергентност в съвременните реклами на българските туристически агенции (Bulgarian)
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- Author(s): Дянков, Тодор; Тодорова, Юлияна
- Source:
Izesstia, Journal of the Union of Scientists - Varna, Economic Sciences Series; 2018, Vol. 7 Issue 3, p300-305, 6p - Source:
- Additional Information
- Alternate Title: Semantic Divergence in Contemporary Advertisements of the Bulgarian Tourist Agencies. (English)
- Abstract: The scientific paper attempts to draw a picture of the level of semantic divergence in the contemporary advertising of Bulgarian travel agencies. Based on the scope of theory and relatedness between the essence of the main ways of thinking, on the one hand, in relation to the advertising appeals, headlines and slogans on the other, the authors offer an approbation of a set of criteria for assessing the semantic divergence as a characteristic of the messages communicated by the tourist business in Bulgaria targeted in specific manners to specific audiences. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Izesstia, Journal of the Union of Scientists - Varna, Economic Sciences Series is the property of Union of Scientists - Varna and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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