The Future of the Movies.

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    • Abstract:
      According to the author, present motion picture are a vast industry supplying the nations of the world with a standardized, machine-made entertainment. Standards are those demanded by the world market which the industry serves. Consequently they are inevitably determined by the lowest common denominator of the movie-consuming intelligence of the moment. It is one of the gratifying signs of the present situation that leadership in the art of the movies seems to be definitely passing into hands of the smaller producers who meet with ever-growing and already ample support of cultured people all the world over, because standards of quality, and not those demanded by the world "boobery," are standards governing their work.