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9 a.m. - 7 p.m.
Phone: (843) 766-6635
Folly Beach Library
Closed for renovations
Phone: (843) 588-2001
John L. Dart Library
9 a.m. - 7 p.m.
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St. Paul's/Hollywood Library
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Phone: (843) 889-3300
Mt. Pleasant Library
9 a.m. – 8 p.m.
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Dorchester Road Library
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Edgar Allan Poe/Sullivan's Island Library
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Main Library
9 a.m. - 8 p.m.
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John's Island Library
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Edisto Library
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Wando Mount Pleasant Library
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Bees Ferry West Ashley Library
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Phone: (843) 884-9741
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Phone: (843) 805-6909
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Using the Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary.
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- Author(s): Martin, Brett A. S.
- Source:
Journal of Consumer Research; Jun2004, Vol. 31 Issue 1, p136-149, 14p, 1 Black and White Photograph, 2 Diagrams, 1 Chart- Subject Terms:
- Source:
- Additional Information
- Abstract: This article explores the process by which consumers evoke and thematize the fantastic imaginary when playing a fantasy-based trading card game. Interviews with 15 informants, all players of Magic: The Gathering, serve as data. The result is a new framework that reveals how the fantastic imaginary is evoked and thematized. A typology of thematizing strategies employed by consumers is also presented. Implications are discussed in relation to consumer research, imagination theory, literary theory of the evoked fantastic imaginary, and the imaginary in play. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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