EXPERIENTIAL.

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  • Additional Information
    • Subject Terms:
      QUIET Place, A (Film : 2018)
    • Abstract:
      In the article, the author discusses the experiential marketing strategy used to market the film "A Quiet Place Part II" in SoHo, New York. Also cited are the comment of "A Quiet Place Part II" Survival Experience lead designer Jasen Smith on the promotion, and the possible effect of the coronavirus epidemic on the success of the promotion.