TRAVIS SCOTT'S CORPORATE SHADOW. (cover story)

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  • Additional Information
    • Subject Terms:
      ANHEUSER-Busch InBev SA/NV
    • Subject Terms:
      SCOTT, Travis, 1992-
    • Abstract:
      The article profiles the rapper Travis Scott. Noted is his talent for money-making, through the production of chart-topping singles like "Sicko Mode" and the creation of a hard seltzer line called Cacti, which is a collaboration with AB InBev. His myriad corporate endorsements are discussed (he has advertised for PlayStation, General Mills and McDonalds) as is his frequent marijuana-smoking habit.