ЦИФРОВІ ТЕХНОЛОГІЇ В УМОВАХ ФОРМУВАННЯ ЦИФРОВОЇ ЕКОНОМІКИ. (Ukrainian)

DIGITAL TECHNOLOGIES IN THE CONDITIONS OF DIGITAL ECONOMY FORMATION. (English)
ЦИФРОВЫЕ ТЕХНОЛОГИИ В УСЛОВИЯХ ФОРМИРОВАНИЯ ЦИФРОВОЙ ЭКОНОМИКИ. (Russian)

The article substantiates that the successful development of the digital economy is closely linked to progress in several “frontier technologies”, among which the most important are such software-oriented technologies as Blockchain, the Internet of Things (IoT), Big Data Analytics, Artificial Intelligence (AI), Cloud Computing, Artificial Intelligence (AI). It is determined that together these technologies provide new opportunities for better analysis, processing and use of digital information, which gives new opportunities for companies to improve their efficiency by offering new, more personalized products and services. In general, the article analyzes the leading technologies used in the formation of the digital economy, identifies their essence, types, and methods of practical application. The properties, potential advantages, and risks of blockchain technology are studied. The article gives examples of companies that use blockchain. They represent such areas as finance, data management, energy, government, transport, health. The main components of the Internet of Things are identified. These include means of identification, means of measurement, means of data transmission, means of data processing, performing devices. The hierarchy of the Internet of Things is also given. It consists of personal wearable devices, smart homes, and smart industry (industrial internet). The phases of the “industrial Internet” development are presented. The essence and constituent characteristics of Big Data are determined. Among them: volume, velocity, variety, value, veracity, variability, visualization. It is determined that the key sources of Big Data are information from the Internet; readings of various devices; corporate information. The competitive advantages of companies that use Big Data are given. Also, the advantages and models of using cloud technologies are described. The essence and components of artificial intelligence are determined. An example of its application in the economic activity of companies is presented. [ABSTRACT FROM AUTHOR]

В статье проведен анализ основных технологий, применяемых в условиях формирования цифровой экономики, определены их сущность, виды и способы практического применения. Исследованы свойства, потенциальные преимущества и риски блокчейн-технологии, приведены примеры компаний, которые его используют. Определены основные составляющие элементы и иерархия Интернета вещей. Определена сущность и составляющие характеристики Больших данных. Приведены источники их формирования и конкурентные преимущества, которые получают компании, которые используют Большие данные. Охарактеризованы преимущества и модели использования облачных технологий. Определена сущность и составляющие искусственного интеллекта. Представлены примеры его применения в экономической деятельности компаний. [ABSTRACT FROM AUTHOR]

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