Retailers' 'best friend': E-commerce now significantly intertwined with in-store shopping.

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    • Abstract:
      AMERICA AT HOME HIGH POINT -- Once seen as amortal enemy by many in thehome furnishings business, theInternet -- specifically thee-commerce segment of theInternet -- has arguablybecome the brick-and-mortarretailer's best friend. Prindle, of BlueportCommerce, said it's importantfor consumers to receive thesame information on thewebsite that they would get inthe store, and that consistencyis especially critical forcommunicating delivery datesand times. "It also works the other waybecause a salesperson loads ashopping cart at the store andsends the customer a link to allthe products they looked atwhile they were in the store,"he said. [Extracted from the article]
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