BOOK MANIA HITS THE CORNER OFFICE.

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  • Additional Information
    • Subject Terms:
      IACOCCA (Book); HAMMER (Book : Hammer & Lyndon); BOONE (Book)
    • Subject Terms:
      APPLEBAUM, Stuart
    • Abstract:
      The article focuses on the publication of books about the lives of selected chief executive officers (CEO) in the U.S. There are several factors determining the success of books about chief executives. According to publishing executives, the profitability of autobiographical books in the market like "Iacocca," "Hammer" and "Boone" can be attributed to the subjects' personal story, the success of their companies and the conversational style that was used in writing them. For Stuart Applebaum, vice president for publicity at Bantam Books, hardcover sales can be used to measure the success of these books.