Wiring of urban areas, use of spots on pay channels to shape cable advertising's future.

The article reports that the growth of cable television advertising depends on the wiring of major urban markets and the acceptance of commercials by pay-channel operators in the U.S. In 1981, the revenue of the cable industry totaled to about $2.2 billion and pay-cable subscriptions have increased from 1 million in 1977 to more than 9 million. The ability of cable networking to reach a geographically diverse audience is its major advantage. It cites the reasons for pay-cable channels' acceptance of advertising.