Just Wild About Harry Potter.

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    • Abstract:
      Reports on the popularity of the children's book series, Harry Potter, and efforts by publisher Scholastic Inc. and Warner Bros. Inc. to turn the surge of grassroots popularity into sustainable long-term sales. Number of copies that the series has sold worldwide as of July 1999; How Scholastic and Warner will treat Harry Potter as an enduring classic; When Warner is scheduled to release the live-action film.