Cup runneth over for b'casters.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Subject Terms:
    • Abstract:
      The article focuses on the impact of the 2006 FIFA World Cup on television advertising. In Great Britain, advertising revenues during the tournament exceeded $1 billion. The number of viewers in Italy who watched the country take on France in the finals, was reported to be 26 million. On the other hand, 22 million French saw the match.