Yes, Winning Is Still The Only Thing.

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    • Abstract:
      This article focuses on the nature of competition and how it is changing. During the 1950s and 1960s, the goal was to climb the corporate ladder. During the 1970s and afterward, the motivation was to make money and find ways to be No. 1. The competitive urge now is aimed at winning in everything one does, but not necessarily at the expense of others. INSETS: Steve Ballmer;Anne Mulcahy.