The Simpsons Do America. (cover story)

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    • Abstract:
      The article examines the marketing alliance between 20th Century Fox, producer of the film "The Simpsons," and the television stations which carry the original television version either in prime time on Fox or in syndication. A promotional display which offers the chance to be photographed on an inflatable couch aside giant replicas of the cartoon characters has drawn huge crowds in many cities. "The Simpsons" remains one of the highest rated programs in syndication.