THE Pet ECONOMY. (cover story)

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    • Abstract:
      The article discusses the $41 billion U.S. industry that revolves around the pampering of pets. The article explains that the rising status of pets in the American family has led to an entrepreneurial boom that includes products such as clothing, drugs, therapy, high-tech surgery and end-of-life care. The article explains why pet owners are driven by emotion to purchase products for their pets.