FOOD AND BEVERAGE ADVERTISING TO CHILDREN ON U.S. TELEVISION: DID NATIONAL FOOD ADVERTISERS RESPOND?

In 2005, after criticism of the U.S. food industry for advertising's role in childhood obesity, national advertisers announced new policies to reduce children's exposure to ads for unhealthy foods. However, limits on these policies suggested that the food advertisements viewed by children would not change significantly. Content analysis was conducted on television food advertisements aired just before and one year after these announcements. The advertisements were coded for product type, persuasive appeals, and production techniques. The results suggest few changes in food advertising seen by children. [ABSTRACT FROM AUTHOR]

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