The Simpsons and BK: Just Because They Can.

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  • Additional Information
    • Subject Terms:
      BURGER King Corp.
    • Subject Terms:
      SIMPSONS, The (TV program)
    • Abstract:
      The article presents an overview of success which has been seen with the television show, "The Simpsons", and its line of movies and commercial products. A discussion of an advertising relationship which has existed between the show and Burger King since the show's foundation in 1992, and of a new advertising campaign that Burger King has developed in 2008 which features characters from the show, is presented.