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West Ashley Library
9 a.m. - 4 p.m.
Phone: (843) 766-6635
Main Library
9 a.m. - 6 p.m.
Phone: (843) 805-6930
Folly Beach Library
Closed for renovations
Phone: (843) 588-2001
John L. Dart Library
9 a.m. - 6 p.m.
Phone: (843) 722-7550
St. Paul's/Hollywood Library
9 a.m. - 5 p.m.
Phone: (843) 889-3300
Mt. Pleasant Library
9 a.m. – 6 p.m.
Phone: (843) 849-6161
Dorchester Road Library
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Edgar Allan Poe/Sullivan's Island Library
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John's Island Library
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McClellanville Library
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Edisto Library
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Wando Mount Pleasant Library
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Descriptive Social Norms and Motivation to Vote: Everybody's Voting and so Should You.
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- Author(s): Gerber, Alan S.; Rogers, Todd
- Source:
Journal of Politics; Jan2009, Vol. 71 Issue 1, p178-191, 14p- Subject Terms:
- Source:
- Additional Information
- Abstract: The fact that many citizens fail to vote is often cited to motivate others to vote. Psychological research on descriptive social norms suggests that emphasizing the opposite-that many do vote-would be a more effective message. In two get-out-the-vote field experiments, we find that messages emphasizing low expected turnout are less effective at motivating voters than messages emphasizing high expected turnout. The findings suggest that descriptive social norms affect vote intention only among citizens who vote infrequently or occasionally. Practically, the results suggest that voter mobilization efforts should emphasize high turnout, especially when targeting occasional and low rate of participation voters. More generally, our findings suggest that the common lamentation by the media and politicians regarding low participation may undermine turnout. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Politics is the property of The Southern Political Science Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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