Advertising: attacks and counters.

Here is an adapted and augmented version of this author's recent testimony to the Federal Trade Commission. In it, he tries to put recent criticism of advertising's social impacts into historical perspective, provides a structure for considering social issues in advertising, analyzes some of the key current issues, suggests a general explanation of misunderstandings about advertising's power and how it works, and explores the implications of social issues for advertising-marketing practitioners and public policy makers in the marketing field. [ABSTRACT FROM PUBLISHER]

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