How to Innovate: A step-by-step guide to fostering business creativity.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      CHASE, Robin; VAN Vleck, Joanna
    • Abstract:
      The article focuses on the steps that help to foster business creativity. The first step mentioned is to look behind. Joe Kopcynski, the owner of Universal Advisory Services said that history can be a great teacher. Robin Chase, chief executive officer of Zipcar said that time wasting time is an excellent source of innovation. The invention of personal shopping outlets by Joanna Van Vleck of Trunk Club is also mentioned. INSETS: In Search of a Good Drink;An Eye for What Men Want;Following His Nose.