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9 a.m. - 8 p.m.
Phone: (843) 805-6930
West Ashley Library
9 a.m. – 7 p.m.
Phone: (843) 766-6635
Folly Beach Library
Closed for renovations
Phone: (843) 588-2001
John L. Dart Library
9 a.m. – 7 p.m.
Phone: (843) 722-7550
St. Paul's/Hollywood Library
9 a.m. - 8 p.m.
Phone: (843) 889-3300
Mt. Pleasant Library
9 a.m. – 8 p.m.
Phone: (843) 849-6161
Dorchester Road Library
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Edgar Allan Poe/Sullivan's Island Library
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John's Island Library
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Edisto Library
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Wando Mount Pleasant Library
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Teenage Exposure to Cigarette Advertising in Popular Consumer Magazines.
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- Author(s): Krugman, Dean M.; King, Karen Whitehill
- Source:
Journal of Public Policy & Marketing; Fall2000, Vol. 19 Issue 2, p183-188, 6p- Subject Terms:
- Source:
- Additional Information
- Abstract: The tobacco industry indicates that it does not advertise in magazines that reach a high percentage of young people. To avoid reaching teens, current tobacco industry practice is to use circulation data to assess the number of young people who receive a magazine. Results from the reported study demonstrate that using circulation data is not an accurate method for estimating the size of the teenage audience. The authors analyze readership data from 1998 and construct specific media schedules to examine the extent to which teenagers are reached by popular consumer magazines that contain cigarette advertising. Results reveal that tobacco marketers routinely reach a high percentage of teenagers 12-17 years of age when placing advertisements in popular consumer magazines. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Public Policy & Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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