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Consumer Policy Remedies and Consumer Segment Interactions.
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- Author(s): Moorman, Christine; Price, Linda L.
- Source:
Journal of Public Policy & Marketing; 1989, Vol. 8 Issue 1, p181-203, 23p, 1 Chart- Subject Terms:
- Source:
- Additional Information
- Abstract: This paper introduces a framework for examining consumer and market problems as a function of consumer segment interaction patterns. Three patterns of interactions are described as consisting of positive, negative, or no spillovers among consumer segments. The efficacy of regulatory remedies is shown to be affected by the type and extent of these interaction patterns. The paper complements and extends conventional aggregate cost-benefit approaches in three ways: 1) by treating consumer interactions as a central feature of the market system; 2) by focusing on how various interaction patterns affect the distribution and intensity of spillovers among consumers: and 3) by describing how policy remedies can be used to facilitate or overcome these interaction patterns. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Public Policy & Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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