Cable Television and Advertising: An Assessment.

Since its inception, the cable television industry has experienced a large growth rate. Today 16 percent of the U.S. television homes are linked to some form of cable. While there have been numerous federal, state, and local inquiries and a great deal of literature devoted to cable development and potential, there has only been a limited amount of study devoted to cable's relationship to the advertising industry. This paper discusses some of the more pertinent issues of the cable-advertising industry relationship. It traces the past developments of cable's structure and relationship to advertising and offers some current viewpoints concerning this interesting relationship. [ABSTRACT FROM AUTHOR]

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