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9 a.m. - 8 p.m.
Phone: (843) 805-6930
West Ashley Library
9 a.m. – 7 p.m.
Phone: (843) 766-6635
Folly Beach Library
Closed for renovations
Phone: (843) 588-2001
John L. Dart Library
9 a.m. – 7 p.m.
Phone: (843) 722-7550
St. Paul's/Hollywood Library
9 a.m. - 8 p.m.
Phone: (843) 889-3300
Mt. Pleasant Library
9 a.m. – 8 p.m.
Phone: (843) 849-6161
Dorchester Road Library
9 a.m. - 8 p.m.
Phone: (843) 552-6466
Edgar Allan Poe/Sullivan's Island Library
9 a.m. - 6 p.m.
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John's Island Library
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McClellanville Library
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Edisto Library
9 a.m. - 6 p.m.
Phone: (843) 869-2355
Wando Mount Pleasant Library
9 a.m. - 8 p.m.
Phone: (843) 805-6888
Otranto Road Library
9 a.m. - 8 p.m.
Phone: (843) 572-4094
Hurd/St. Andrews Library
9 a.m. - 8 p.m.
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Bees Ferry West Ashley Library
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Phone: (843) 805-6892
Village Library
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Phone: (843) 884-9741
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Marketing Applications of Transactional Analysis: Some Empirical Support for Advertising.
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- Author(s): Hansen, Richard W.; Barry, Thomas E.; Reed, Herbert H.; McGill, Michael E.
- Source:
Journal of Advertising; Summer76, Vol. 5 Issue 3, p16-24, 7p, 4 Black and White Photographs- Subject Terms:
- Source:
- Additional Information
- Abstract: While considerable attention has been given in the literature to personality theory and its implications for advertising, to date, little progress has been recorded in effecting practice. This article focuses on a relatively new personality theory, transactional analysis (TA), and its potential for contributing to the solution of advertising problem situations. A pilot study was undertaken which yielded empirical evidence dealing with the application of TA to advertising media and message strategies. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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