Transitions partners for eye-health education.

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  • Additional Information
    • Subject Terms:
      WASHINGTON (D.C.)
    • Subject Terms:
      TRANSITIONS Optical Inc.; AMERICA'S Best Contacts & Eyeglasses Inc.
    • Abstract:
      This article reports on the partnership formed between Transitions Optical Inc. and the National Council of Negro Women (NCNW) in a bid to raise awareness about the importance of vision care and vision wear among the African-American community. The "Healthy Sight for Life: Focus on African-American Eyes" campaign was launched by Transitions at the 25th anniversary NCNW Black Family Reunion Celebration in Washington, D.C. Free vision screeners were provided by Transitions at the event with the help of its optical retail partner America's Best.