Bookmarc: Bookstore as Luxury Brand.

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      This article reports on the launch of Bookmarc stores by fashion designer Marc Jacobs in 2011. Jacobs added branded Bookmarc sections to a handful of his stores from in the U.S., England, France and Italy. He is also planning to open two bookstores in Washington, D.C., and Shanghai, China. Robert Duffy, founder, president and vice chairman of Marc Jacobs International LLC, was behind the launch of the bookstores.