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Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in Postmodernity.
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- Author(s): Holt, Douglas B.
- Source:
Journal of Consumer Research; Mar97, Vol. 23 Issue 4, p326-350, 25p, 1 Diagram, 1 Chart- Subject Terms:
- Source:
- Additional Information
- Abstract: In the sociology of consumption, a core research issue is the symbolic expression, reproduction, and potential transformation of social collectivities through consumption. The two theoretical perspectives that have long dominated both consumer research and sociological investigations of this class of research questions--what I term personality/values lifestyle analysis and object signification research--have become less useful in the postmodern era. In this study, I develop an alternative poststructuralist approach for analyzing lifestyles. I describe five core principles of poststructuralist lifestyle analysis that distinguish this approach from the two predominant paradigms. Drawing from a series of unstructured interviews, I argue that each of these five features allows for more nuanced description of lifestyles than the two predominant approaches. Poststructuralist lifestyle analysis can be used to unravel the social patterning of consumption according to important social categories such as social class, gender, race/ethnicity, nationality, and generation in advanced capitalist countries in which post- modern cultural conditions make tracing these patterns difficult with conventional approaches. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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